Networking is a very important part of being in business, yet as a freelance creative it would be easy for me to try and get work solely online and hope for the best. I could try to just rely on social media. However, this is a really bad idea and I have encountered many freelancers who do just this (myself included at one time).
Don’t get me wrong, online networking through platforms such as LinkedIn, Facebook, Twitter etc. are important for business. I have made some clients through these forums. But I have made more connections actually meeting people and being social.
I have encountered freelance editors and proof readers who gave up attending networking events. They had the expectation that they will get business straight away, get loads of work and make loads of money. I know this happens because it was my first thought too. Networking for freelance creatives takes a lot of time and effort so that you can gain the trust from your potential clients and start working with them.
So, for a freelancer, how do you network?
Here are some simple tips:
It’s not just business.
When you go to one of these events, do not go with the sole purpose of getting business. Bad idea. Instead, go to make friends. These people will become good friends the more you attend and will be more likely to trust you. The more trust, the more likely you will gain some business. Either through word of mouth or directly from them.
Commitment
Let’s face it, you need to keep on going to these events. Best advice would be to find one or two meetings in your local area and regularly attend. Other businesses will begin to know you and trust you. It can take up to nine months of regular attendance before you get a single client, but as soon as you get those clients you will probably have a regular customer.
Don’t be a wallflower
If you’re introverted (and to be honest most creatives are), networking will at first be very scary. But everyone who is going is there for the same reason, to meet people and make new friends/clients. Be friendly, walk around the room and don’t be afraid to simply join in a conversation. It’s not rude.
Conclusion
I had a discussion with one of my clients about a week ago and we discussed the importance of networking and getting work through it. Please note, I met this client while networking. We talked about how she was able to meet with people she had never thought possible and eventually found herself attending a conference with some of the biggest corporations in the world! Big things can happen when networking, take your chance and get from behind your computer screen. There is a whole world of opportunity out there and you need to grab it.
If you are wondering how to find networking events check out Eventbrite.co.uk and look for small business networking in your area.
I look forward to seeing you out there!
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